Did you know that more than 80% of all consumers say that they trust a product review from a stranger as much as they would a personal recommendation from a friend. Not only that, people trust user reviews more than the official descriptions of products. If you’re thinking of customer reviews as something that you can’t control, think again. Business owners can do a lot to encourage reviews – and of course, you can increase the chance that most of your reviews will be positive by providing excellent quality and service.
The Proof That Reviews Matter How can we tell that reviews make a difference in SEO? Google’s algorithm is proprietary and the known ranking factors (keywords, links, and Google Rankbrain, to name a few) don’t include reviews. Local SEO experts have been saying this for a years, but it’s actually fairly easy to see that reviews are important. Google any local business category and you will get a list of results with a three-pack at the top. When you look at the businesses that made it into the three-pack, you’ll most likely see the following: