There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business survives, it will be because your products and services were kept relevant to your customers.
Develop A Crystal Clear 20/20 Vision For Your Social Media With the L.E.N.S. Method On Tuesday, March 17th at 15:00 EDT, JVI Mobile Marketing is hosting an exclusive live webinar for small businesses. Here's what you'll learn when you register for just $27.00...
You know that content marketing is still king. That’s unlikely to change and that means that it’s your job to create and share the kind of content that’ll bring customers to your business and help you improve your bottom line. The numbers back up content marketing’s importance. Research shows that 91% of all B2B companies use content marketing, and the same is true of 86% of B2C businesses. However, only 63% of companies have a dedicated content strategy. You can see the issue at hand. Content marketing is a must and yet doing it improperly – without a clear focus and strategy – can be a huge waste of time and money. With that in mind, here are 8 content marketing types to help you build your strategy and grow your business.
Did you know that content marketing earns an average of three times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you any good if nobody sees it or interacts with it. Bummer, right? The key to driving engagement and using your content to generate leads is knowing how to promote your content. Promotion is what will ensure that people see the great content you’re creating and understand how your company and products can help them. So, without further ado, here are some of the best ideas I know to promote your content, find your target audience, and kick-start your lead gen.
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.