The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is to find ways to offer more value to customers to keep them on board and ensure they’ll stick with your company in the long run. That sounds great, but what’s the best way to do it? As you might suspect, the answer’s both easy and complicated.
It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids. Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective, and – believe it or not – not that expensive to create. That said, a lot of small business owners aren’t on board with them yet because they don’t understand how they work to improve marketing and attract new business. By the time you’re done reading this article, you won’t be able to use lack of knowledge as an excuse anymore. Get ready to learn everything you need to know about how chatbot marketing works.
Facebook Messenger is a tool many of us use for instant messaging with our friends – but did you know that it’s a useful marketing tool, as well? It has become one of my favorite ways to connect with existing and potential clients on social media. There are some useful options included with Facebook Messenger that you can use to improve customer service, promote your products, and more. Not convinced? Here are some numbers that might do the trick.
There’s no question that we are living in a surreal and scary time. The COVID-19 virus went from being a distant headline to an overwhelming reality. For business owners, the element of uncertainty looms large. Governments are advising non-essential businesses to close to protect employees and the public. If your business survives, it will be because your products and services were kept relevant to your customers.
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