Did you know that content marketing earns an average of three times more leads than paid searches? And more than 20 billion new blog posts were published on WordPress in 2019? That’s a huge number and it’s one that illustrates the ongoing importance of content in marketing. That said, your content isn’t going to do you any good if nobody sees it or interacts with it. Bummer, right? The key to driving engagement and using your content to generate leads is knowing how to promote your content. Promotion is what will ensure that people see the great content you’re creating and understand how your company and products can help them. So, without further ado, here are some of the best ideas I know to promote your content, find your target audience, and kick-start your lead gen.
Local businesses have special marketing challenges. Namely, it’s your job as a business owner to make sure that the people who are most likely to patronize your business – the people who live in your service area – know what you have to offer and where to find you. One way to accomplish that goal is to use geolocation marketing. Here’s what you need to know.
A chatbot is an automated messaging system or computer program that interacts with your customers on your behalf. Chatbots are integrated into the back end of your website and pop up as a chatbox on the front when a visitor reaches your website.
If you’ve been wondering what the big deal is about online reviews, you’ve come to the right place. Here you'll learn how reviews affect your search rankings, when you should remove your reviews (spoiler alert: not very often) and how to earn more positive reviews to keep your business booming.
Blogging is still one of the best ways to drive traffic to your website and attract new customers. But are you making the most of your local business blog? Maybe not. If you’re not, the big question is what should you be doing? The answer starts with numbers and ends with specific advice. So, let’s dig into some statistics, and then we’ll look at 5 tips you can use to put your blog to work for you.